Privacy Policy

How EatKite collects, uses, shares and protects your information when you use our apps, website and related services.

Last updated 4 November 2026

1Introduction

1.1This Privacy Policy explains how EatKite ("EatKite", "we", "us" or "our"), collects, uses, discloses and protects your information when you use the EatKite iOS and Android apps, the EatKite website and related services (together, the "Service").

1.2This Privacy Policy should be read together with our Terms of Service.

2Important Notice About Health Information

2.1EatKite is a wellness and nutrition app. It is not a medical device, a medical records system, an emergency service or a substitute for professional medical advice.

2.2Please do not enter medical records, government identification numbers, payment card numbers, passwords or any other information that is not needed for food and nutrition tracking.

3Information We Collect

3.1Account and Profile Information

When you create or use an EatKite account, we may collect:

  • Name, email address, username, profile picture and authentication identifiers
  • Securely stored (hashed) password credentials or third-party sign-in identifiers
  • Subscription, beta access, billing and support status
  • Profile details you choose to provide, such as age, height, weight, dietary preferences, goals, time zone and health profile settings

3.2Food, Nutrition and Wellness Data

To provide calorie and nutrition tracking, we collect information you enter or choose to sync, including:

  • Food entries, meal logs, food descriptions and optional detailed descriptions used for nutrition analysis
  • Estimated calories, macronutrients, micronutrients, water intake and other nutrition details
  • Meal photos, barcode scans, menu scans, and restaurant or location context, when you choose to use those features
  • Nutrition goals, water settings, saved meals, streaks, weight history and related progress data

4How We Use Your Information

4.1We use your information to:

  • Provide, maintain and personalise EatKite's food logging and nutrition tracking features
  • Estimate nutrition, explain calculations and update your log when you ask us to
  • Sync your data across your devices
  • Operate login, rate limits, abuse protection and audit logs
  • Send service messages, support replies and, where you have opted in, notifications and marketing communications
  • Improve the safety, reliability, performance and quality of the Service
  • Detect, prevent and investigate fraud, abuse, security issues and policy violations
  • Comply with our legal obligations

4.2We do not sell your personal information, and we do not use your nutrition data to serve advertising.

5AI-Powered Features

5.1EatKite uses AI and search services to identify foods, estimate portions, analyse nutrition, interpret photos and explain calculations.

5.2We send these services only the information reasonably needed for the feature you are using, such as food text, descriptions, photos, restaurant context, or barcode and menu information.

5.3AI outputs can be wrong. Please review nutrition estimates before relying on them, especially if you have allergies, a medical condition or clinical nutrition needs.

6Apple Health and Android Health Connect

6.1Connecting Apple Health (iOS) or Health Connect (Android) is optional and happens only when you explicitly enable the integration.

6.2With your permission, EatKite writes the nutrition records you log in EatKite to Apple Health or Health Connect. EatKite does not read any health data already stored there.

6.3You control this access at all times through the EatKite app settings and your device's Apple Health or Health Connect permissions.

7How We Share Your Information

7.1We share information only as needed to provide the Service, and only with the following categories of recipients:

  • Service providers: vendors that help us run EatKite, such as hosting, database, authentication, analytics, crash reporting, payment, customer support, AI processing and search providers
  • Legal and safety: when required by law, or when necessary to protect the rights, safety and security of our users, the public, EatKite or the integrity of the Service
  • Business transfers: in connection with a merger, acquisition, financing, reorganisation or sale of assets, in which case your information remains protected by this Privacy Policy

7.2Service providers may process your information only to provide their services to EatKite and may not use it for their own purposes.

8Data Security

8.1We use technical and organisational safeguards to protect your information, including encryption in transit, access controls, secure cloud infrastructure, rate limiting, audit logging and abuse monitoring.

8.2No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9Data Retention

9.1We keep personal information only for as long as needed to provide the Service, maintain your account, comply with legal obligations, resolve disputes, enforce our agreements and protect the Service.

9.2Our usual retention periods are:

Type of dataHow long we keep it
Account, profile, goals, food logs, nutrition, water and weight dataWhile your account is active, or until you delete the data or request account deletion (subject to backups and legal requirements)
Photos, scans, restaurant context and analysis inputsAs long as needed to provide the feature, keep your logs usable or support troubleshooting, unless you delete them earlier in the app
Login, usage, security, rate-limit and audit logsTypically up to 6 months, unless a longer period is required for security, legal or dispute-resolution reasons
Support messagesAs long as needed to respond to your request and maintain support history

9.3When you delete your account, we delete or anonymise your personal information within 90 days, unless we must keep it by law or for legitimate security, fraud-prevention or dispute-resolution purposes. Backup copies are overwritten or isolated from active use according to our backup schedule.

10Your Rights and Choices

10.1You can:

  • Access, update or correct your information in the EatKite app
  • Delete individual food entries or request deletion of your account
  • Opt out of marketing communications at any time using the unsubscribe link or your app settings
  • Request a copy, correction, deletion, restriction or export of your personal data, where applicable law gives you those rights

11Children’s Privacy

11.1EatKite is not intended for children under 13, and we do not knowingly collect personal information from them. Users aged 13 to 17 may use the Service only with the consent of a parent or legal guardian.

11.2If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly.

12International Data Transfers

12.1Your information may be processed in countries other than the one you live in. Where this happens, we take steps to protect your information in line with this Privacy Policy and applicable law.

13Changes to This Privacy Policy

13.1We may update this Privacy Policy over time. When we do, we will post the updated policy on this page and change the "Last Updated" date at the top. If the changes are material, we will also notify you by email or in the app.